EatBBK | Jasmine Reehal

EATBKK

PROJECT TYPE: Website Redesign

ROLE: UX/UI Designer

TOOLS USED: Figma, Figjam, Miro, Wix

Authentic Thai in the heart of downtown Toronto
Open Daily for Dine-in & Takeout

Project Vision

The Challenge

EatBKK is an authentic Thai restaurant chain with locations all across Toronto. The goal of this project was to redesign the EatBKK website with a focus on the information architecture improvements such as making it easier browse the menu, placing a order takeout, and make a reservation while improving the overall experience design.

With a push on supporting local businesses and ordering out, individuals are constantly searching for new places to try. However, several factors may hinder a potential customers decision such as an unclear menu and an unintuitive reservation system leaving customers frustrated and potentially stopping them from going to the restaurant.

The Solution

To get new customers choosing EatBKK as their next must try restaurant, we will redesign their website by adding important features such a photos of menu items and clear details regarding locations and hours. This redesign will aim to entice new customers and make it easy for returning customers to find the food they love.

CURRENT WEBSITE DESIGN

OUR WEBSITE REDESIGN

Impact

Current

Redesign

Way too much white space which can lead to lack of interest

Order & Make reservation in navigation are both under the same tab

Make reservation and order online are 2 seperate call to actions

Information architecture is intuitive; minimistic navigation

Information architecture is not intuitive; confusing navigation

Attractive hero image of real pictures taken from the restaurant

Restaurant name written with eye catching typography mentioned in Hero image

Locations are just listed with no pictures and a very small font

User Test Insights

Average time spent (4 Users)

Finding the Reservation page with Annex location: 30 seconds

Finding the Order Online page and add spring rolls to cart: 45 seconds

Find Contact us page: 10 seconds

Finding the Reservation page with Annex location: 30 seconds

Finding the Order Online page and add spring rolls to cart: 30 seconds

Find Contact us page: 5 seconds

User Research

SURVEY RESULTS

Where do users search for new restaurants?

What customers say

What do users look for on websites?

Research Plan

Research Interview Insights

Reviews

Negative

What users look for

What users like

Platforms

Determining factors

Insight Categories

Key Trends

Negatives when on the website

What users look for

User Persona

USER INSIGHT STATEMENT

User needs and key insight: Local individuals searching for a restaurant to eat at need to quickly see the restaurants menu, location, and the ability to reserve online because having a good and responsive online menu is the biggest determining factor when deciding on a place to try.

VALUE PROPOSITION

Canvas

Statement

EatBKK is bettering their website by creating a more intuitive experience while simultaneously providing all of the important information users need to know (menu, price, location).

EatBKK will provide the necessary details to the user in an intuitive way that the user can quickly understand.

EatBKK is believable because we provide prices and photos on the menu, ensure the user is selecting the correct location to avoid error, and link them to reviews to quickly see what previous customers have said.