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METORM

PROJECT TYPE: App Creation

ROLE: UX/UI Designer 

Project Vision

The Challenge

The Solution

A Website that helps users easily find and compare top rated mentors. Our website will allow for new graduates or users switching careers to get connected with an experienced mentor already in the field. 

New graduates or people looking to switch careers have a difficult time finding and reaching out to reputable mentors that currently work in the feild.

An website that allows for seamless connection and bookings between mentors and users (mentee's) looking for a mentor to provide them with guidance.

Sketches

The team sketched wireframes of Toolbox to help visualize how the app would appear to users on their phones.

Low Fidelity

Information architecture is not intuitive; confusing navigation

Impact 

Mid Fidelity

Search bar is hidden in sidebar navigation under “Menu”

User does not know if they are logged in/out

Information architecture is intuitive; minimistic navigation

Major headings are not easily legible due to animated banners

Promotion written with eye catching typography mentioned in Hero image

User will know after signing in if they are logged in/out

Beer club sign up mentioned in Hero image

User Test Insights

Average time spent (3 Users)

Finding the search bar: 45 seconds

Finding the promo: 10 seconds

Find Navigation: 15 seconds 

 

Finding the search bar: 5 seconds

Finding the promo: 3 seconds

Find Navigation: 5 seconds

 

User Research

PROTO PERSONA

Mentor 

Mentee

Research Plan

RESEARCH QUESTION

Mentee

RESEARCH QUESTION

Mentor

What does the typical process of a user finding a mentor look like?

What does the typical process of a user finding a Mentee look like?

OBJECTIVE 1 

Uncover the typical user’s end-to-end thought process and prior experiences when choosing to change career paths.

OBJECTIVE 2

Understand what kind of guidance do users looking to change careers find most helpful.

OBJECTIVE 1 

Understand what motivates mentors to continue coaching and offering quality guidance.

OBJECTIVE 2

Understand what makes their experience mentoring enjoyable.

  • Think about the time you decided to change your career path. Walk me through that process.

  • Explain to me your feelings during that process.

  • Tell me about the other factors that drove you to change your career 

QUESTIONS

  • ​What information/criteria were you looking for when choosing someone to speak to for help during this process?

  • Tell me about the experiences you encountered when speaking to others about switching careers.

QUESTIONS

  • What made you decide to start mentoring?

  • What interests you about mentoring?

  • What incentivizes you to continue to offer quality advice to your mentees?

QUESTIONS

  • Tell me about your best memorable experience mentoring.

  • How do you currently mentor others?

  • What about the current platform you use to mentor frustrates you?

QUESTIONS

User Interview Insights 

Mentees

Mentors 

Meet our Users

Mentees

MARY

YOUSIF

Mentors 

SANDY

DANIEL

TOM

Affinity Diagram

Listening to postive experiences helped me make the decision to switch careers 

MARY

Mentee

Listening to postive experiences helped me make the decision to switch careers 

DANIEL

Mentor

Key insights are larger sticky notes in each section

User Persona

USER INSIGHT STATEMENT

​User needs and key insight: Mentees need an encouraging platform to find mentors because feelings of overwhelmingness and difficulty finding the information they need negatively impacts their decision to make their career switch.

Mentors need a platform that provides incentives based on experience and number of mentees, alongside helpful resources to provide motivation to keep mentoring and feel supported.

PROBLEM STATEMENT

Our challenge: We observed that connecting with an experienced mentor can act as a key motivator behind people switching careers and allow people to feel less overwelmed when making such a large change.

HOW MIGHT WE

POV statement: How might we combine the needs of mentees and mentors to create an encouraging and welcoming platform that provides proper incentives and support?

VALUE PROPOSITION

Mentorm is developing a mentor finding app to help mentors and mentees effectively connect with each other in order to help people pursue a new career path with guidance for a mentor already in that field.

 

We’re better because we offer personalized onboarding to help mentees filter through and find their perfect mentor. 


We’re believable because we provide incentives for mentors to respond in a timely manner and gain a larger mentee base, by showcasing them in specialized ads at the forefront of our app.

STORYBOARD

USER JOURNEY MAP

User Goal: Mentees signing up and matching with a mentor.

TASK FLOW

USER FLOW

ITERATED USER FLOW

LOW FIDELITY PROTOTYPE

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USABILITY TEST INSIGHTS 

ITERATIONS

FREQUENCY SYNTHESIZATION

Must-Have: 

  • Remove second page for Beer Club sign-up; place sign-up form on the main Beer Club page

  • Add a confirmation message once order is placed; include order summary and tracking info

  • Add phone number to sign-up form for tracking purposes

  • Add cart overlay that appears when an item is added

Should-Have

  • Reduce size of "Keep Shopping" CTA in cart overlay

Could-Have: 

  • Upgrade fidelity of "Terms and Conditions" button, and product cards on Cases page

HIGH FIDELITY PROTOTYPE 

VERSION 1

USABILITY TEST INSIGHTS 

FREQUENCY SYNTHESIZATION

ITERATIONS

Must-Have: 

  • Improve readability:

  • Product cards- enlarge the font for product titles, descriptions and prices

  • Hero space- raise the opacity of the coloured boxes; replace yellow buttons with blue buttons

  • Cart- increase line height for body text

  • Balance the header buttons by moving the search bar to the left side of the header, and minimize padding on the Log In/Cart buttons

  • Reduce the dark blue on the Checkout page by changing the fill on the Cart column to white

Should-Have

  • Add Shop Pay, Apple Pay and Google Pay buttons to the Checkout page

Could-Have: 

  • Add an animation that indicates an item was added to the Cart

HIGH FIDELITY PROTOTYPE WALKTHROUGH

VERSION 2 

STYLE GUIDE

FINAL THOUGHTS

  • Survey should be short and concise to have a higher completion rate and overall better data quality

  • The task and user flows are central to the later stages of the design process

NEXT STEPS

  • Conducting A/B testing to re-examine discarded and alternate ideas 

  • Adding an animation that indicates an item was added to the Cart

  • Interview someone from  the Burdock Brewery team for more insight

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