TOOLBOX
PROJECT TYPE: App Creation
ROLE: UX/UI Designer
TOOLS: Figma, Miro
Project Vision
The Challenge
The Solution
An app that helps users to easily find and compare top rated contractors. Our app will allow for seamless communication and bookings between contractors looking for jobs and users looking for services
Homeowners and renters have a difficult time communicating with reputable contractors.
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An app that allows for seamless communication and bookings between contractors looking for jobs and users looking for services.
Sketches
The team sketched wireframes of Toolbox to help visualize how the app would appear to users on their phones.
Low Fidelity
Information architecture is not intuitive; confusing navigation
Impact
Mid Fidelity
Search bar is hidden in sidebar navigation under “Menu”
User does not know if they are logged in/out
Information architecture is intuitive; minimistic navigation
Major headings are not easily legible due to animated banners
Promotion written with eye catching typography mentioned in Hero image
User will know after signing in if they are logged in/out
Beer club sign up mentioned in Hero image
User Test Insights
Average time spent (3 Users)
Finding the search bar: 45 seconds
Finding the promo: 10 seconds
Find Navigation: 15 seconds
Finding the search bar: 5 seconds
Finding the promo: 3 seconds
Find Navigation: 5 seconds
User Research
RESEARCH SURVEY
Key Insight: 45.5% of home owners and renters rarely hire a professional for home projects or repairs, while 24% said never.
Only 30.3% of home owners and renters say they hire somewhat often.
PROTO PERSONA
Research Plan
RESEARCH QUESTION
What does the typical process of a user finding a contractor look like?
OBJECTIVE 1
Understand what is important for our users to consider when looking for a contractor
QUESTIONS
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Walk me through what you currently do when you need to hire a contractor
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What makes a service/contractor credible to you?
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Why does that determine credibility for you?
OBJECTIVE 2
Understand the pain points users face when looking for/deciding on a contractor
QUESTIONS
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What are the main struggles in finding a service/contractor?
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Tell me about your worst experience when looking for/hiring a contractor
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What would have made that experience better for you?
OBJECTIVE 3
Understand what services are needed most by our users
QUESTIONS
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Are there services you use on a regular basis? What are they?
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Tell us about a time when you chose a DIY solution over hiring a professional. What was the reasoning behind it?
Affinity Diagram
Key insights are larger sticky notes in each section
User Persona
USER INSIGHT STATEMENT
​User needs and key insight: Homeowners & renters need an integrated platform with an open line of communication between themselves and contractors because gauging their personality and being well-informed of the nature of the service leads to a positive experience.
PROBLEM STATEMENT
Our challenge: We believe our app was designed for users to easily hire contractors. We observed that users are unable to communicate effectively with contractors, preventing them from confidently selecting one, ultimately resulting in an unsatisfactory experience.
HOW MIGHT WE
POV statement: How might we improve Toolbox so that homeowners and renters are successful based on improved customer satisfaction, less time spent comparing contractors, and repeat visits to our app?
VALUE PROPOSITION
Toolbox is developing a contractor finding app to help homeowners and renters effectively communicate with contractors in order to confidently select a good contractor.
We’re better because we offer a contractor responsiveness rating.
We’re believable because we provide incentives for contractors to respond in a timely manner, by showcasing them in specialized ads at the forefront of our app.
STORYBOARD
USER JOURNEY MAP
USER JOURNEY MAP
WIREFLOW
Our Wireflow will take you through Toolbox's user flow but with a visual representation of how a user would move from screen to screen.
Here is a look into our prototyping phase and how each action will lead the user to the end goal.
LOW FIDELITY PROTOTYPE
GUERRILLA USER TESTING
Using our low fidelity prototypes, the team conducted 5 user tests to understand if the flow, functionality, and design of the app are intuitive.
Each test was recorded and notes were takes which were later used to iterate our prototype.
FREQUENCY SYNTHESIZATION
ITERATIONS
Iterated User Flow
Must-Have:
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Larger chat button for user to be able to see it better while viewing a contractor
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Minimalistic home screen
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Back feature to be able to return to previous screen
Should-Have:
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Less filters for users to be able to narrow their choices
Could-Have:
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Quicker transaction process
MIDDLE FIDELITY PROTOTYPE
FINAL THOUGHTS
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Most homeowners find hiring contractors a highly stressful task
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There are not many applications that offer a centralized platform where homeowners can efficiently search for and compare contractors in their area.
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Homeowners appreciate fluid communication with their contractors
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Homeowners want guarantees that their jobs will be carried out on time and within budget
NEXT STEPS
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Multiple user flow iterations to ensure Toolbox has maximum fluidity
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More time spent on testing to gather more data
Be sure to checkout the process for Toolbox below!